We help our clients craft content that capitalizes on the social momentum of the moment. From formatting, voiceovers, the psychology of certain color schemes, clip duration, strategic music accompaniment, etc. we advise our clientele on the important nuances of content curation that can make or break your videos.

While systematizing content curation for our clients, we generate detailed reports for each post that reflect how it performed among your target audience (i.e. the demographic breakdown, how many people followed the account after engaging with that post, share count, ad spend, and much more). This helps us to continually identify what doesn’t work and what does as we refine your social strategy.

This is where a lot of businesses need support. It’s one thing to curate engaging content, but how do you ensure that it reaches your target audience in a timely manner? Our team understands the TikTok Business Center and its tools like the back of our hand. We progressively teach our clients how to use those tools in order to be precise with their targeting. It’s a terrible feeling to pour a lot of time/creativity into your content only to have it buried by the algorithm for ambiguous reasons. We help you avoid that frustration, and this has become our calling card so to speak. Many clients have approached us for this reason alone, and we have been fortunate to help many clients liberate their content from the weight of obscurity.

We don’t want you to need us forever. Our hope is that your creative team will internalize the methods we use to craft, refine, and scale so that we can hand-off the account to be managed internally at some point. Some clients prefer to delegate the management/growth of their TikTok indefinitely so as to keep their team focused on other deliverables, but in most cases we are preparing you to be fully independent once you feel comfortable doing so. Even then, we’ll always be here as a resource on a consultative basis should you need us.