We’re passionate about helping you grow and make an impact.
A Word From Our Founder
If I’m completely honest, I was one of the slow/skeptical adopters of TikTok. I thought it was only suitable for young kids and those with enough courage to dance with reckless abandon in front of their camera. Looking back from today, I’m so glad I decided to give it a shot anyhow. TikTok is an incredibly versatile platform that has rapidly grown for one primary reason: they’ve made social media fun again. They’ve recaptured the lightheartedness and the humanity that has been algorithmically buried on other social platforms for so long. That is why consumers are engaging the platform in droves, and that is why it has nearly matched Instagram in every major category while being only half its age. My business mentor used to say “attention is currency”, and that is why TikTok is no longer an optional component for a business. It’s a necessity. The abundance of “currency” on the platform is what makes it so.
I have a lot of experience in marketing/sales (12+ years in fact). My first significant marketing role was with a major agency in NYC back in 2009, where I cut my teeth on everything from content ideation for large-scale commercial campaigns to educating clients on the nuances of a brand new photo app they were hearing so much about called “Instagram”. From that point, I’ve been fortunate to work with the likes of Netflix, Mercedes-Benz USA, Mountain Dew, Palladium, AIG, Cadillac, and more. My strongsuit has always been systematizing processes and breaking down large/intimidating goals into small/achievable steps. It is my pleasure to apply the lessons I’ve learned throughout my career to help your brand build a towering presence on what I strongly believe is going to be the most important social media platform of the next few decades.
Malachi Mustafa, Founder of Credible
About Credible
Credible used to be a PR-focused agency that offered social media consulting as an add-on. However, after hearing an overwhelming majority of our clients express uncertainty with how to successfully navigate the new short-form video movement inspired by TikTok, we decided to make a change. Our team is dynamic and talented, and we keep things simple. We have a four-step process that we apply to every client in some way, shape or form:
Systematize Content Curation
Refine and Retest
Scale our Audience
Hand-off
The details of each step can be reviewed on our homepage, and we also cover these steps ad nauseam during the onboarding process. We want to make your growth journey on TikTok fun, predicable, and measurable. When we accomplish that feat, growth is inevitable. That said, feel welcome to schedule a free consultation below. We look forward to helping your brand grow in a healthy and lasting way.